Record summary
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Risk profile
How this risk is described and categorized.
"Advanced GPAI systems can create advertisements tailored to individual recip- ients, exploiting the biases and irrational beliefs of each recipient. Such adver- tisements can cause consumers to make decisions they regret in retrospect, or would regret upon more reflection. Current versions of personalized video advertisements already show better re- sults compared to regular advertisements [110]. However, the widespread use of highly personalized advertisements raises concerns about undermining consumer autonomy and exacerbating social inequality."
Suggested mitigations
Defenses that may help with related attacks.
Source
Research source for this risk, when available.
Included resource
Risk Sources and Risk Management Measures in Support of Standards for General-Purpose AI Systems
Original source
MIT AI Risk Repository
Open the public repository used for AI risk records and taxonomy fields.